The company’s strategy takes its concrete form in products and services.

LINK’s strategy and marketing services have been developed to support the strategy and marketing activities of businesses. It is our opinion that, at best, product development and corporate strategy and marketing are linked together, meaning they should be planned at the same table.

Our strength is our ability to quickly concretise various ideas for internal and interest group marketing purposes, and to open-mindedly utilise our extensive knowledge of products with regard to the development of future concepts, the product portfolio and the road map.

Our user data collection methods have improved over the years, and it is our objective to make the outcome visible in the company’s products and communication as well.

LINK experts provide support for strategic development and marketing, when the customer needs to:

• determine the needs and preferences of various user and customer groups
• develop product identities to support the company’s brand message
• harmonise its product portfolio
• develop and test ideas for which demand in the market is expected, from the perspective of user groups and feasibility
• create and implement illustrative concepts for internal and interest group marketing or assessment
• further refine product development-phase material for marketing or to support product launches.