Fiskars
Concept assessment
In connection with the development of the Buster XXL and Buster XXL AWC boats, a focus group survey was conducted to assess the related concepts from the user’s perspective.
Focus group representatives from Finland, Sweden and Norway were called on to assess and develop concepts at focus group workshops.
At these meetings, themes related to space, style and use were handled by means of different kinds of assignments. This survey enabled the prioritisation of development with regard to targets that were important to users.











