Rocla

Humanic reach truck

The objective of this project was to develop a new warehouse forklift truck that would meet the high requirements of the market. The outcome was an eye-catching, award-winning truck combining optimised safety, usability, efficiency and ease of maintenance.

An extensive user survey was conducted as part of the project, which was used to analyse forklift use in its real environment. Real user needs and a comprehensive ergonomic review of the extensive user base served as the starting points for product development. We were responsible for the product's user-orientation and ergonomics, while acting as part of the customer’s design team.

The product was awarded the top prize in the Fennia Prize 2007 design competition.